If you are a small API platform company that has a hard time competing with the larger elephants, go up the food chain, offer a more specific and complete service and focus on a specific segment.
The tricky part is what to offer and which segment to cater to that will allow you to be the best company in that segment.
There are several things to consider some of which are specific
An Interview with Veselin Pizurica from waylay.io
In a previous post I wrote about IoT solutions coming to us from mobile device and OS vendors. The world of IoT and specifically platforms that allow developers to build services that interact with connected things has more variety. I had an interesting chat with Veselin Pizurica who is the founder of waylay.io. An early stage startup that offers a PaaS for IoT services