Over the course of the past year, SwitchRTC has worked closely with YouNow, a live streaming social media company with over 40 million registered users, on a large scale many-to-many video platform for the PROPS Project. Further to this, it was a natural next step for SwitchRTC to join the PROPS by YouNow team.
Although Cisco has a very strong position in the UC market, its strengths are mainly in UC of the past (on-premises deployments and telephony focused).
The acquisition of Broadsoft will help Cisco to better compete in the next generation cloud UC and team collaboration.
Overall a strong move of Cisco to help it compete with its rivals such as Microsoft and Slack.
There is no one good answer for the debate between on premise vs. managed and each of these options have sub-options to consider and decide on. The devil is in the details and in many cases a hybrid solution is required, using some functions (such as NAT traversal) from 3rd party hosted services while licensing (open source or commercial) other components of the solution.
The official adoption of WebRTC by Apple is great news. As always, the devil is in the details. Before starting the party let’s see Apple’s approach to WebRTC, first and foremost not making it part of their walled garden and second in areas related to interoperability related to APIs, ORTC vs. WebRTC 1.0, codecs support and HW acceleration.
Amazon is working on a WebRTC based UC service, Yet another UC service? An API platform for developers? Here is the Amazon WebRTC and UCaaS menu.
What threats do these new services by the largest public cloud provider impose and are there any opportunities?
Compared to SIP, WebRTC adoption is lightning fast. It is not about replacing VoIP or PSTN. WebRTC is VoIP that extends communications to new dimensions.
Traditional analysts have a hard time quantifying the real usage of WebRTC because is it used in such a wide range of verticals and applications deployed by an undefined list of vendors, service providers and startups.