There is no one good answer for the debate between on premise vs. managed and each of these options have sub-options to consider and decide on. The devil is in the details and in many cases a hybrid solution is required, using some functions (such as NAT traversal) from 3rd party hosted services while licensing (open source or commercial) other components of the solution.
The official adoption of WebRTC by Apple is great news. As always, the devil is in the details. Before starting the party let’s see Apple’s approach to WebRTC, first and foremost not making it part of their walled garden and second in areas related to interoperability related to APIs, ORTC vs. WebRTC 1.0, codecs support and HW acceleration.
Amazon is working on a WebRTC based UC service, Yet another UC service? An API platform for developers? Here is the Amazon WebRTC and UCaaS menu.
What threats do these new services by the largest public cloud provider impose and are there any opportunities?
Compared to SIP, WebRTC adoption is lightning fast. It is not about replacing VoIP or PSTN. WebRTC is VoIP that extends communications to new dimensions.
Traditional analysts have a hard time quantifying the real usage of WebRTC because is it used in such a wide range of verticals and applications deployed by an undefined list of vendors, service providers and startups.
SD-WAN strengthens the position of OTT hosted UC providers vs. the incumbent operators as it makes the operators’ advantage of owning the network less valuable. SD-WAN reduced the operational cost associated with providing hosted UC in high quality as it removes the need for MPLS. Combined with WebRTC, adding real-time communications as a feature to existing SaaS applications has never been easier.
Expect more of these silent integrations of WebRTC enabled services with other, non-communication centric services to come. Communication is added to specific services as a feature. It also means plain vanilla communication is of less value. We already said that the value of voice goes down to zero and that the value of it is the service in which it is embedded in.