Expect more of these silent integrations of WebRTC enabled services with other, non-communication centric services to come. Communication is added to specific services as a feature. It also means plain vanilla communication is of less value. We already said that the value of voice goes down to zero and that the value of it is the service in which it is embedded in.
There are 2 main decision criteria for choosing a video codec – technical and business. Tsahi touched the technical part in his post. While I’ll get a bit into the technical aspects as well, in this post I also want to cover some of the business considerations. Let’s put one thing behind us. The difference between H.264 and VP8 from quality perspective is more of a religion than anything else.
Unify announced the availability of APIs for their Circuit collaboration platform opening it for the general public of developers. This is not the first time we see closed WebRTC based collaboration platforms in the cloud open up for developers. What drives companies to make this kind of shift and does it pay off? UC vendors need to reinvent themselves, abandon the term UC