SD-WAN strengthens the position of OTT hosted UC providers vs. the incumbent operators as it makes the operators’ advantage of owning the network less valuable. SD-WAN reduced the operational cost associated with providing hosted UC in high quality as it removes the need for MPLS. Combined with WebRTC, adding real-time communications as a feature to existing SaaS applications has never been easier.
Give VoIP calls the same priority as operator telephony calls is a strategic decision of Apple to pull the rug out from under the operators’ user experience advantage. As OTT VoIP and operator calls are made equal on iOS10 users will become more indifferent as to which service to use. It makes the embedding of telephony in business communications and collaboration services more natural.
Service provider revenue hammered by OTTs causing some to take a stab at digital advertisement. They are diversifying (or at least trying to do so) to different areas, content, IoT, business services and digital advertisement. The question is, will Telenor and others to enter digital advertisement leverage this asset and create synergy with their communications business.
The promise of SD-WAN (Software Defined WAN) is reliable high quality enterprise WAN using low cost access (e.g. broadband) instead of expensive MPLS. SD-WAN is a collection of several technologies with centralized management on top.Given quality of WebRTC sessions and usage of error resilient codecs, does SD-WAN bring any value to WebRTC?
WiFi calling is an operator feature where calls are diverted from the cellular network to a local WiFi network. It is important to recognize the fact that WiFi calling is not OTT application calling and these 2 are not interchangeable. Users want to have both. The introduction of Project Fi by Google is a significant threat to MVNOs and Operators.
The financial sector is highly regulated and lucrative with high barrier to entry. aren’t they how we described the telcos 10 to 15 years ago? Technology and deregulation moved their cheese forcing them to actively look for revenue sources that are not under the streetlamp. The internet is best at cutting out the middleman, will this happen in the financial sector as well?