Although Cisco has a very strong position in the UC market, its strengths are mainly in UC of the past (on-premises deployments and telephony focused).
The acquisition of Broadsoft will help Cisco to better compete in the next generation cloud UC and team collaboration.
Overall a strong move of Cisco to help it compete with its rivals such as Microsoft and Slack.
The Drift from Closed Services to PaaS Continues
Unify announced the availability of APIs for their Circuit collaboration platform opening it for the general public of developers. This is not the first time we see closed WebRTC based collaboration platforms in the cloud open up for developers. What drives companies to make this kind of shift and does it pay off? UC vendors need to reinvent themselves, abandon the term UC