Expect more of these silent integrations of WebRTC enabled services with other, non-communication centric services to come. Communication is added to specific services as a feature. It also means plain vanilla communication is of less value. We already said that the value of voice goes down to zero and that the value of it is the service in which it is embedded in.
Give VoIP calls the same priority as operator telephony calls is a strategic decision of Apple to pull the rug out from under the operators’ user experience advantage. As OTT VoIP and operator calls are made equal on iOS10 users will become more indifferent as to which service to use. It makes the embedding of telephony in business communications and collaboration services more natural.
As Michael Lewitt mentions in his post, the rich get richer but looking at it from a technology and business standpoint rather than from a financial one we see that those who adapt to globalization, technology cycles and user behavioral changes are at the top of the list. It is true in communications and also in retail. WebRTC is helping global service providers enlarge their cake
Although it looks like the Dropbox WebRTC honeymoon wasn’t a successful one, looking at the market Dropbox is operating in, it must take WebRTC and unified communications seriously. The major gap it has now is in the unified communications part (voice, video and messaging). WebRTC is what can help Dropbox close this gap and become its growth engine in the enterprise space.
There are more than 2 million apps users can choose from for their iOS devices out of which 23% are gaming apps. Gaming is not only the #1 segment from number of apps standpoint but also #1 in in-purchase revenue. Being the #1 segment, competition is fierce and therefore developers are looking for those cool features that will allow for increased in-app purchase and user retention.
WebRTC Disrupting Communications in The Financial Sector – An Interview with Joseph Heenan, VP Engineering of GreenKey Technologies
The financial sector has special requirements when it comes to communications. This has created a small community of companies that service this sector at high cost and with traditional products. When vendor replacement comes at high cost there is always the risk of products staying behind the technology curve. WebRTC removes barriers to entry in many sectors, including financial