Different from simply adding an RCS client by the chipset vendor or device manufacturer the solution Jibe Mobile offers today is a cloud service. This falls nicely into Google’s desire to stay on top of our messaging traffic. Google may introduce RCS as yet another OTT service or it may add the service provider into the game and give them control over the business model
One symbolic change that happened on March 2015 is the replacement of AT&T by Apple in the DOW Jones Industrial Average leaving Verizon as the only operator represented in the Dow Jones index. This is a symbolic change that reflects the long-term change we see in communications. The shiny days of the operators are history. Even the stock market understands change has come.