Google is the elephant in the room when it comes to advertisement but it does have its competitors and when it comes to mobile things get tricky for Google. Adding RCS to Android devices can allow Google to offer a cross device and cross network rich messaging, voice and video chat, RCS type of service that will compete with WhatsApp of Facebook and allow Google to increase their position in mobile advertisement.
Different from simply adding an RCS client by the chipset vendor or device manufacturer the solution Jibe Mobile offers today is a cloud service. This falls nicely into Google’s desire to stay on top of our messaging traffic. Google may introduce RCS as yet another OTT service or it may add the service provider into the game and give them control over the business model
Reading the announcement made me wonder, are they ignoring reality, dreaming or just stuck in the past? If this was 2005 we might have called it advanced but now in 2015 I find it hard to define the released features advanced. A more precise description would be – on the journey to in-par but not quite there. This comes following an earlier VoLTE release.
The claim in this post is that until now operators were struggling with a business model for RCS, a lot of investment and hard to make money. The breakthrough as described in the post comes in the shape and form of an RCS API Gateway. This magic box “offers an industry breakthrough … and connect to existing IP services.” I don’t buy this. Here is why.
Service providers are taking different approaches in their struggle with revenue reduction and the shift of services to OTTs. Many are implementing a few strategies […]
I just came back from the LTE Voice Summit and one of the interesting points many service providers presented was about their hopes from VoLTE. Rightfully there was a consensus that VoLTE will not be a revenue growth generator… Customer retention? Maybe.