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The Lower You Go The Harder To Differentiate

February 22, 2016 / in Markets & People / Add Comment

The Lower You Go The Harder To Differentiate

If you are a small API platform company that has a hard time competing with the larger elephants, go up the food chain, offer a more specific and complete service and focus on a specific segment.
The tricky part is what to offer and which segment to cater to that will allow you to be the best company in that segment.
There are several things to consider some of which are specific

Tagged With: API Platform, Bit6, PaaS, Twilio, WebRTC, XirSys

WebRTC In The Eyes of The IT Professional

February 15, 2016 / in VoIP / Add Comment

WebRTC In The Eyes of The IT Professional

For us, those that deal with WebRTC daily, it sometimes seems as if everyone knows all about WebRTC and its promise. It is when you get to read opinions of people that deal with existing telephony systems that you understand this it is not the case.
This post is about one such case.
At the end of 2015 The SIP School released their yearly SIP Survey. 1098 responders,

Tagged With: SIP, SIP Survey, WebRTC

Service Providers are Taking a Squint at Google

February 8, 2016 / in Markets & People / Add Comment

Service Providers are Taking a Squint at Google

Service provider revenue hammered by OTTs causing some to take a stab at digital advertisement. They are diversifying (or at least trying to do so) to different areas, content, IoT, business services and digital advertisement. The question is, will Telenor and others to enter digital advertisement leverage this asset and create synergy with their communications business.

Tagged With: Advertisement, Digital Advertisement, OTT, Tapad, Telenor, WebRTC

The Impact of ORTC on WebRTC Deployment and Adoption

February 2, 2016 / in Markets & People / Add Comment

The Impact of ORTC on WebRTC Deployment and Adoption

ORTC is a pretty hot topic on the technology side of WebRTC. Many still see it as a competing technology to WebRTC and therefore are worried it will delay adoption of WebRTC. On the other hand, some are not clear technically what new capabilities ORTC brings and what are the challenges associated with it. In a very high level, it is not correct to compare ORTC with WebRTC but rather to compare it to SDP.

Tagged With: ORTC, Topic of the Month, WebRTC, WebRTC1.0, WebRTC1.1, WebRTC2.0

WebRTC Call Quality, What Not To Do

January 25, 2016 / in SD-WAN, VoIP / 3 Comments

WebRTC Call Quality, What Not To Do

If you are reading this blog I’m pretty sure you have already experienced some WebRTC calls.
And how was the quality of the audio? And the video? Typically the answer to this questions is somewhere between pretty good to great. Things get more complex when call needs to exist the WebRTC protected island. Time to discover why.

Tagged With: Contact Center, Contextual Communication, DIA, MPLS, Opus, SD-WAN, Voice Quality, WebRTC, WebRTC Call Quality

SD-WAN in Context of WebRTC

January 18, 2016 / in SD-WAN, VoIP / Add Comment

SD-WAN in Context of WebRTC

The promise of SD-WAN (Software Defined WAN) is reliable high quality enterprise WAN using low cost access (e.g. broadband) instead of expensive MPLS. SD-WAN is a collection of several technologies with centralized management on top.Given quality of WebRTC sessions and usage of error resilient codecs, does SD-WAN bring any value to WebRTC?

Tagged With: MPLS, Operators, OTT, SD-WAN, UCaaS, WebRTC

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Amir Zmora

Amir Zmora

Blogging about new technology trends and their impact on markets and people.

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