WebRTC is perceived by many as a technology that allows for in-browser, zero download, voice and video communication. While this is true, it is also an open source media engine that can be used in different ways. Cloud9 Technologies uses WebRTC with a twist. This is because of 2 reasons: their application and the market in which they operate.
I already wrote there is no value in plain vanilla communication services. Why, because you can get them from the big guys for free – Google Hangouts, Skype, Facebook, WhatsApp… If you are a newcomer launching such a service, put it in context, serve a well-defined community or you will not survive. Does this rule apply also for API platforms?
There is no value in plain vanilla communication services. Once in a while we see a post on the WebRTC social groups calling us to check out a great new cool WebRTC video calling service. Many of these are just WebRTC talking heads. Big disappointment. Let’s be clear. If all you are launching is yet another WebRTC based calling service it is a waste of your time and squander of your investor’s money
The claim in this post is that until now operators were struggling with a business model for RCS, a lot of investment and hard to make money. The breakthrough as described in the post comes in the shape and form of an RCS API Gateway. This magic box “offers an industry breakthrough … and connect to existing IP services.” I don’t buy this. Here is why.
Before VoIP came along, enterprises had network people and telephony people. These were different groups, nothing to do one with the other. Deploying VoIP forced […]
I will soon arrive at Orlando for Enterprise Connect. What should we expect from this event?
The conference tracks are a good indication for what to expect and more importantly a good reflection of market trends.