I had several questions lately from vertical service providers contemplating about the technology to use for their video service.
They were hesitant if building with WebRTC is the right way to go.
Here is a case study showing why building with anything other than WebRTC doesn’t make sense.
OTTs Combining WebRTC with SD-WAN – a New Headache for Operators
SD-WAN strengthens the position of OTT hosted UC providers vs. the incumbent operators as it makes the operators’ advantage of owning the network less valuable. SD-WAN reduced the operational cost associated with providing hosted UC in high quality as it removes the need for MPLS. Combined with WebRTC, adding real-time communications as a feature to existing SaaS applications has never been easier.
The Alphabet Soup of MPLS vs. DIA vs. SD-WAN
MPLS and DIA are built for the past and don’t support cost and technical requirements of the modern enterprise. SD-WAN will be like the Firewall is today for enterprises. It will become common among enterprises. It doesn’t mean MPLS will go away, but with the capability of Hybrid WAN as part of SD-WAN, MPLS will become less critical, less traffic will go over it,
WebRTC Shines Silently as Collaboration, CRM and IoT Join Hands
Expect more of these silent integrations of WebRTC enabled services with other, non-communication centric services to come. Communication is added to specific services as a feature. It also means plain vanilla communication is of less value. We already said that the value of voice goes down to zero and that the value of it is the service in which it is embedded in.
CallKit is a New Nightmare for Operators
Give VoIP calls the same priority as operator telephony calls is a strategic decision of Apple to pull the rug out from under the operators’ user experience advantage. As OTT VoIP and operator calls are made equal on iOS10 users will become more indifferent as to which service to use. It makes the embedding of telephony in business communications and collaboration services more natural.
Geographical Silos vs. Service Silos… Guess Who Faces Crexit
As Michael Lewitt mentions in his post, the rich get richer but looking at it from a technology and business standpoint rather than from a financial one we see that those who adapt to globalization, technology cycles and user behavioral changes are at the top of the list. It is true in communications and also in retail. WebRTC is helping global service providers enlarge their cake
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