Amazon is working on a WebRTC based UC service, Yet another UC service? An API platform for developers? Here is the Amazon WebRTC and UCaaS menu.
What threats do these new services by the largest public cloud provider impose and are there any opportunities?
WebRTC Adoption is Slow as Lightning
Compared to SIP, WebRTC adoption is lightning fast. It is not about replacing VoIP or PSTN. WebRTC is VoIP that extends communications to new dimensions.
Traditional analysts have a hard time quantifying the real usage of WebRTC because is it used in such a wide range of verticals and applications deployed by an undefined list of vendors, service providers and startups.
OTTs Combining WebRTC with SD-WAN – a New Headache for Operators
SD-WAN strengthens the position of OTT hosted UC providers vs. the incumbent operators as it makes the operators’ advantage of owning the network less valuable. SD-WAN reduced the operational cost associated with providing hosted UC in high quality as it removes the need for MPLS. Combined with WebRTC, adding real-time communications as a feature to existing SaaS applications has never been easier.
WebRTC Shines Silently as Collaboration, CRM and IoT Join Hands
Expect more of these silent integrations of WebRTC enabled services with other, non-communication centric services to come. Communication is added to specific services as a feature. It also means plain vanilla communication is of less value. We already said that the value of voice goes down to zero and that the value of it is the service in which it is embedded in.
Geographical Silos vs. Service Silos… Guess Who Faces Crexit
As Michael Lewitt mentions in his post, the rich get richer but looking at it from a technology and business standpoint rather than from a financial one we see that those who adapt to globalization, technology cycles and user behavioral changes are at the top of the list. It is true in communications and also in retail. WebRTC is helping global service providers enlarge their cake
Why Dropbox Must Take WebRTC Seriously
Although it looks like the Dropbox WebRTC honeymoon wasn’t a successful one, looking at the market Dropbox is operating in, it must take WebRTC and unified communications seriously. The major gap it has now is in the unified communications part (voice, video and messaging). WebRTC is what can help Dropbox close this gap and become its growth engine in the enterprise space.
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